top of page
Truck, Menu, & Packaging Design
2023
Student Work
PROJECT
This food truck project is where you have to choose an existing restaurant, redesign its identity, and create a food truck based on
that restaurant redesign.
CHOSEN RESTAURANT
The restaurant I chose is an authentic Greek place called “Opa!” based in Avon, IN.
The current brand constructs are:
-
A place to celebrate anything
-
Traditional, authentic Greek cuisine
-
Casual and friendly
OPA Visual Branding Concepts
VISUAL CONCEPT #1
-
Focuses on the celebratory brand
-
Energetic, light-hearted, welcoming Illustrations with friendly personality
Logo Process
Style Guide
Colors & Type
ELEMENTS
-
Grecian culture (elements that are usually found in Greek art)
-
Food that Opa! will serve on the truck
Grecian Culture
Opa! Menu
Illustrations
Food Truck Menu
Printed Menu
Opa! Online Menu
Food Truck Packaging
The Element of Celebration
To capture the celebratory atmosphere of Opa in the food truck, I decided to create a limited number of Classic boxes containing a surprise “Opa!” underneath the food. Once the customer finishes their meal, the bottom of the box will reveal the message, “You received a celebratory box! If you have something to celebrate, return this box to the Opa truck, and receive a free Saganaki or a free appetizer!” This will give Opa a “secret” menu (the non-flaming Saganaki) and encourage customers to return again.
bottom of page