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Opa! Food Truck

Truck, Menu, Packaging Design

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Early Visual Brand Concepts

VISUAL CONCEPT #1

  • Focuses on the celebratory brand

  • Energetic, light-hearted, welcoming Illustrations with friendly personality

2023

PROJECT

This food truck project is where you have to choose an existing restaurant, redesign its identity, and create a food truck based on
that restaurant redesign. 

CHOSEN RESTAURANT

 

The restaurant I chose is an authentic Greek place called “Opa!” based in Avon, IN.

 

The current brand constructs are:

  • A place to celebrate anything

  • Traditional, authentic Greek cuisine

  • Casual and friendly

Student Work

Visual Concept #1

VISUAL CONCEPT #2

  • Focuses more on traditional brand

  • Authentic, trust-worthy, clean

  • Traditional pattern and clean visuals

Visual Concept #2

VISUAL CONCEPT #3 (CHOSEN)

  • Traditional, authentic, welcoming

  • Clean, hand-drawn illustrations

  • Combines celebratory/traditional brand

Visual Concept #3

Opa! Logo

EARLY CONCEPTS

 

  • The “O” is a plate smashing, like how the restaurant celebrates occasions

  • Quickly written to tie back to old logo

 

FINALIZED LOGO

  • Hand-drawn = homeade/friendly

  • Serifs = solid foundation/tradition

Early Sketches

Chosen Sketches

Previous Logo

Finalized Logo

Style Guide

Illustrations

ELEMENTS

  • Grecian culture (elements that are usually found in Greek art)

  • Food that Opa! will serve on the truck

Early Illustration Styles

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Grecian Culture

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Opa! Menu

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Food Truck

Top View

Non-Window Side

Window Side

Back View

Food Truck Menu

Printed Menu

Opa! Online Menu

Food Truck Packaging

Wearables & Bag

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