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Truck, Menu, & Packaging Design
2023
PROJECT
This food truck project is where you have to choose an existing restaurant, redesign its identity, and create a food truck based on
that restaurant redesign.
Student Work
CHOSEN RESTAURANT
The restaurant I chose is an authentic Greek place called “Opa!” based in Avon, IN.
The current brand constructs are:
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A place to celebrate anything
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Traditional, authentic Greek cuisine
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Casual and friendly
VISUAL CONCEPT #1
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Focuses on the celebratory brand
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Energetic, light-hearted, welcoming Illustrations with friendly personality
Style Guide
ELEMENTS
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Grecian culture (elements that are usually found in Greek art)
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Food that Opa! will serve on the truck
Grecian Culture
Opa! Menu
Illustrations
Food Truck Mockups
Top View
Non-Window Side
Window Side
Back View
Food Truck Menu
Printed Menu
Opa! Online Menu
Food Truck Packaging
Wearables & Bag
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