Opa! Food Truck
Truck, Menu, Packaging Design
Early Visual Brand Concepts
VISUAL CONCEPT #1
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Focuses on the celebratory brand
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Energetic, light-hearted, welcoming Illustrations with friendly personality
2023
PROJECT
This food truck project is where you have to choose an existing restaurant, redesign its identity, and create a food truck based on
that restaurant redesign.
CHOSEN RESTAURANT
The restaurant I chose is an authentic Greek place called “Opa!” based in Avon, IN.
The current brand constructs are:
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A place to celebrate anything
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Traditional, authentic Greek cuisine
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Casual and friendly
Student Work
Visual Concept #1
VISUAL CONCEPT #2
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Focuses more on traditional brand
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Authentic, trustworthy, clean
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Traditional pattern and clean visuals
Visual Concept #2
VISUAL CONCEPT #3 (CHOSEN)
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Traditional, authentic, welcoming
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Clean, hand-drawn illustrations
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Combines celebratory/traditional brand
Visual Concept #3
Opa! Logo
EARLY CONCEPTS
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The “O” is a plate smashing, like how the restaurant celebrates occasions
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Quickly written to tie back to the old logo
FINALIZED LOGO
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Hand-drawn = homeade/friendly
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Serifs = solid foundation/tradition
Early Sketches
Chosen Sketches
Previous Logo
Finalized Logo
Style Guide
Illustrations
ELEMENTS
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Grecian culture (elements that are usually found in Greek art)
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Food that Opa! will serve on the truck
Early Illustration Styles
Grecian Culture
Opa! Menu
Food Truck
Top View
Non-Window Side
Window Side
Back View
Food Truck Menu
Printed Menu
Opa! Online Menu
Food Truck Packaging
Wearables & Bag
