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TRU: Design Campaign

Packaging & Identity Design

2024

Senior Thesis

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PROBLEM STATEMENT

The cosmetics industry fuels ageism by pushing consumers to hide aging features (sunspots, wrinkles, gray hair, etc.) through products and advertising, which makes youth the beauty standard in America. 

 

As a result, there are few products available that address the discomforts that aged skin faces (fatigue, irritation, cracks, etc.) as opposed to those that target wrinkles. 

PROJECT

The Senior Design Campaign is a project where seniors have to come up with a problem statement and design a solution or campaign that surrounds it.

PROBLEM

The problem I decided to focus on revolves around the neglect of mature skin issues in the skincare industry due to ageism. My solution is a skincare brand that caters to these issues as well as gives older individuals representation and a voice.

MISSION

To provide resources that are available to heal common mature skin issues, rather than focusing on anti-aging the individual’s skin. 

VISION 

 

To change perspectives on what individuals could do for their mature skin. 

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Style Guide

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Pump (Resolves Issue)

Completed Set

Base (Based on Skin Type)

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Packaging

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Irritation Relief

Fatigue

Excessive Oil

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Hydrating Gel

Oil Control Gel

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Completed Set Examples

Website

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Contact

Home

Product Purchase

Mission

Add to Bag

Quiz

Facebook Ad

Brand Book

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Mockups

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