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Packaging & Identity Design
2024
Senior Thesis
PROJECT
The Senior Design Campaign is a project where seniors have to come up with a problem statement and design a solution or campaign that surrounds it.
PROBLEM
The problem I decided to focus on is the neglect of mature skin issues in the skincare industry due to ageism. My solution is a skincare brand that caters to these issues as well as gives older individuals representation and a voice.
PROBLEM STATEMENT
The cosmetics industry fuels ageism by pushing consumers to hide aging features (sunspots, wrinkles, gray hair, etc.) through products and advertising, which makes youth the beauty standard in America.
As a result, there are few products available that address the discomforts that aged skin faces (fatigue, irritation, cracks, etc.) as opposed to those that target wrinkles.
MISSION
To provide resources that are available to heal common mature skin issues, rather than focusing on anti-aging the individual’s skin.
VISION
To change perspectives on what individuals could do for their mature skin.
Vibrant Visual Branding
Customizable Packaging
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Pump
(Resolves Issue)
Completed Set
Base
(Based on Skin Type)
UX/UI Design
Home
Contact
Product Page
Mission
Bag
Quiz
Facebook Ad
TRU's Campaign against Ageism
TRU Stories is a campaign within TRU that allows people to share their skin’s story, recount their personal experiences with ageism, or describe how a specific TRU product has benefited them. They can also submit a photo of themselves. This initiative aims to give real older individuals a voice and representation in the beauty industry.
TRU Story on Product Page
Mission Page
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