
TRU: Design Campaign
Packaging & Identity Design

PROBLEM STATEMENT
The cosmetics industry fuels ageism by pushing consumers to hide aging features (sunspots, wrinkles, gray hair, etc.) through products and advertising, which makes youth the beauty standard in America.
As a result, there are few products available that address the discomforts that aged skin faces (fatigue, irritation, cracks, etc.) as opposed to those that target wrinkles.
2024
PROJECT
The Senior Design Campaign is a project where seniors have to come up with a problem statement and design a solution or campaign that surrounds it.
PROBLEM
The problem I decided to focus on revolves around the neglect of mature skin issues in the skincare industry due to ageism. My solution is a skincare brand that caters to these issues as well as gives older individuals representation and a voice.
MISSION
To provide resources that are available to heal common mature skin issues, rather than focusing on anti-aging the individual’s skin.
VISION
To change perspectives on what individuals could do for their mature skin.
Senior Thesis
Style Guide


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Pump (Resolves Issue)
Completed Set
Base (Based on Skin Type)
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Packaging



Irritation Relief
Fatigue
Excessive Oil
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Hydrating Gel
Oil Control Gel
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Completed Set Examples
Website

Contact
Home
Product Purchase
Mission
Add to Bag
Quiz
Facebook Ad



Brand Book
Mockups




