Packaging & Identity Design
2024
Senior Thesis
PROJECT
The Senior Design Campaign is a project where seniors have to come up with a problem statement and design a solution or campaign that surrounds it.
PROBLEM
The problem I decided to focus on is the neglect of mature skin issues in the skincare industry due to ageism. My solution is a skincare brand that caters to these issues as well as gives older individuals representation and a voice.
PROBLEM STATEMENT
The cosmetics industry fuels ageism by pushing consumers to hide aging features (sunspots, wrinkles, gray hair, etc.) through products and advertising, which makes youth the beauty standard in America.
As a result, there are few products available that address the discomforts that aged skin faces (fatigue, irritation, cracks, etc.) as opposed to those that target wrinkles.
MISSION
To provide resources that are available to heal common mature skin issues, rather than focusing on anti-aging the individual’s skin.
VISION
To change perspectives on what individuals could do for their mature skin.
Style Guide
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Pump (Resolves Issue)
Completed Set
Base (Based on Skin Type)
Package System
Completed Set Examples
Irritation Relief
Fatigue
Excessive Oil
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Hydrating Gel
Oil Control Gel
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